Vetements co-founder Guram Gvasalia appointed creative director

Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director.

Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director of the house.”

In a lengthy letter, Gvasalia, who is notoriously secretive in his work, said the intention of the announcement was to inspire younger generations who feel intimidated by the fashion world and question their position within it.

The Instagram post touched on Gvasalia’s earlier life escaping the civil war in Georgia, and his fears of his parents not accepting his career in fashion.

Gvasalia said: “Vetements since day one is built on creativity. And I want to make sure that all the young people out there know – you do not need to have rich parents, you do not need an investor, you do not need to sell your soul to big evil corporations – you can make it on your own. You can change your life with your own creativity and passion.”

New creative lead at Vetements

Gvasalia and his brother Demna launched Vetements together in Paris in 2014, with the former as chief executive and the latter as creative director.

But in 2019, Demna revealed he would be stepping down from his position “to pursue new ventures.” He was also the creative director of Balenciaga at the time – a position he still holds.

Fast forward to July of this year, and Vetements launched a new brand, called VTMNTS.

Announcing the new brand in an Instagram post, Vetements said: “VTMNTS is a brand for all genders, deeply rooted in traditional menswear. The idea of a traditional logo is erased and replaced with the barcode – a signature element of VTMNTS, that will only be recognized by those who know. The aim of the brand is to redefine traditional luxury for the next generation.

“VTMNTS is a brand for people who wear clothes for themselves and not for others, for those who have nothing to prove, for those who do not want to wear huge logos and scream what brand they are wearing, for those who understand the high quality and value of craftsmanship.”

The Story of Vetements – Luxury Sneaker but different

What’s up Community, who of you has been paying attention in the french classes and knows what Vetements means in English? In English Vetements means clothes. However this article is not about French vocabulary, but about the controversial French fashion brand Vetements and their way up to Vetements Sneaker, with Reebok.

Vetements Story or the story of Demna Gvasalia

The story of Vetements is also the story of Demna Gvasalia, the Georgian, who is probably the face of the current fashion industry, alongside Virgil Abloh.

The Georgian’s fashion story begins in his youth in Georgia, where he and his friends, all had to wear the same clothes. Due to that, there was no possibility of individuality. Hence his interest in fashion. In 2002, Gvasalia was drawn to the Royal Academy of Fine Arts in Antwerp. A university, where designers like Dries van Noten have already studied. In Antwerpen he studied under Walter von Beirendock and graduated in 2006. His fashion career starts 2009 at Maison Martin Margiela, as a women’s designer. Margiela is a fashion company, where most designers remain anonymous, a concept that Vetements also uses. From Margiela, Gvasalia moved to Louis Vuitton in 2012. There he works under the designers Marc Jacobs and Nicolas Ghesquière, as a women’s designer on haute couture (catwalk fashion).

In 2014, Gvasalia left Louis Vuitton and founded the fashion brand Vetements, with his brother Guram Gvasalia and six other anonymous designers. These six anonymous designers are most likely former colleagues of Gvasalia, with whom he worked at Louis Vuitton and Margiela.
Gvasalia did not stop with the creation of Vetements. In 2015, he became artistic director of Balenciaga, where he still works today, but still continues to design for Vetements.

The idea behind Vetements

Vetements was only founded, because Demna Gvasalia and his anonymous colleagues found fashion, at the time, boring. The concept and idea behind Vetements was simple. They wanted to bring a variety to the fashion scene and, as the name suggests, produce clothes.

The great ascent thanks to DHL

In March 2014, Vetements presents its first collection. But it took until the Spring/Summer ’16 Show in October 2015 for the big breakthrough. The show in autumn 2015 took place in a simple Chinese restaurant in Paris, with stars like Kanye West and Travis Scott in attendance. And then designer Gosha Rubchinsky (who modeled for Vetements) wore a yellow shirt with the DHL logo on it. A shirt could not be designed more simply than in a single colour and with a logo from another company. Especially a company like DHL express, which has absolutely nothing to do with the catwalk of a Paris fashion show.

That was exactly what attracted attention. This was completely different to all other fashion brands at that time. Shortly after the fashion show the t-shirt is released and despite a price of 245 Euros, the t-shirt is sold out immediately. In 2018 there was another co-operation with DHL, this one is also completely sold out, except for one cell phone case.

From then on it went uphill.

The ascent

With the Spring/Summer ’16 show, Vetements finally arrived and got accepted in the Parisian fashion world, even though Vetements was exactly the opposite of everything the fashion world stood for at that time. With Vetements, Demna Gvasalia had succeeded in revolutionising the fashion scene, even though, he himself was part of the old scene. Vetements copied things from others and made fun of himself and the fashion industry. In 2018, as mentioned above, a second collection was produced with DHL. The goal was for the items to look like fakes, something absolutely unimaginable. Although everything Vetements did was against the high fashion industry, they were an important part of it and that should remain so, both today and in the future.

Vetements set trends that have lasted until today, for example “Logomania” only came back thanks to Vetements. Vetements is an expensive streetwear brand, that lives exactly from how society developed. Society wanted to wear streetwear to look cool, but at the same time they wanted to make a statement, that they had money to afford expensive clothes and so Vetements established itself as an important part of the Parisian fashion scene.

From the police to Vetements sneakers with Reebok

The DHL collection was not the only controversial collection from Vetements. A few years ago they started to print POLIZEI on dark green clothes. The pieces looked like real police clothes in Germany. It even went so far that in Stuttgart, a raincoat was confiscated by the police because of “misuse of titles”. Like the DHL collection the police collection was released again, however unlike the DHL collection you can still get this one today.

The first hype in the sneaker scene was caused by Vetements’ collaboration with Reebok, which is still going on today.

Vetements Sneaker

This partnership began with the Reebok Pump Fury, the first Vetements Sneaker on which Vetements has designed the most extraordinary colorways in recent years. A shoe to which I personally have not found any comparison, but that was probably the goal of Vetements Sneakers. This model is only available at StockX and no other retailers anymore. Don’t worry about that though, the picture guides you directly to StockX, where you can have a closer look at the shoe.

The next Vetements Sneaker, which was released together with Reebok, was anything but normal again. Similar to the Balenciaga Speed Trainer with a kind of “sock” as a shoe, only that this one goes up all the way to the shin. Simply extraordinary shoes that you see in every fashion metropolis in the world, it doesn’t matter if it’s New York, Paris or Tokyo. As with the Pump Fury’s you can go directly to the product page, via the picture.

The two have launched a third Vetements Sneaker, the Spike Runner’ Sneaker. You can still buy this sneaker on the market or by clicking the picture.

Vetements Today

In the last years some other collections with designs from other companies/brands followed, like Star Wars or Titanic. However, none of them were as controversial and hyped as the DHL 2016 collection. The catwalk shows continued to be in “weird” places like McDonald’s etc. However none was as iconic as the one in October 2015. In 2019 Demna Gvasalia left Vetements, because he thought the brand would be fine without him and he wanted to concentrate more on his job at Balenciaga. So what remained after his departure?

A good six years after its foundation, Vetements is one of the most popular streetwear brands in the world – its clothes and fashion shows are cult. More importantly, Vetements has left its mark on the business of fashion. High end brands like Dior and Louis Vuitton are suddenly making their own streetware items. Dior sells 81% more streetwear items today, than 5 years ago. Thanks to Vetements, the high-end fashion world has turned 180 degrees and is now completely different. So much so that now designers of streetware brands like Vetements and Off-White are on top of the old French fashion houses Balenciaga and Louis Vuitton.

So that’s it, this is the story behind Vetements. An unconventional journey into the world of Fashion. For more stories like this and Sneaker news check out our Blogs and Updates or follow us, on our social media channels. For all sneaker releases coming up in the near future check out our release calendar.

Новини

Хто входить до складу інвентаризаційних комісій і які вони бувають

Інвентаризація — це спосіб порівняння даних про активи та зобов’язання підприємства, відображених у бухгалтерському обліку, з фактичною наявністю (чи відсутністю) таких активів і зобов’язань

Мета інвентаризації — забезпечити достовірність даних бухгалтерського обліку та фінансової звітності підприємства.

Для чого створюються інвентаризаційні комісії та якими вони бувають. Хто входить до складу інвентаризаційних комісій розповідає ЛІГА:ЗАКОН

Для проведення інвентаризації на підприємстві створюють постійно діючу інвентаризаційну комісію з представників апарату управління підприємства, бухгалтерської служби (представників аудиторської фірми, централізованої бухгалтерії, ФОП, яка здійснює ведення бухгалтерського обліку на підприємстві на договірних засадах) та досвідчених працівників підприємства, які знають об’єкт інвентаризації, ціни та первинний облік (інженери, технологи, механіки, виконавці робіт, товарознавці, економісти, бухгалтери) (п. 1 р. II Положення № 879).

Інвентаризаційну комісію очолює керівник підприємства (його заступник) або керівник структурного підрозділу підприємства, уповноважений керівником підприємства.

Якщо на підприємстві працює лише керівник, тоді він може затвердити склад постійно діючої комісії з однієї особи або включити до комісії фахівців, найнятих за цивільно-правовим договором (лист Мінфіну від 27.05.2014 р. № 31-08410-07-29/12918).

У разі проведення інвентаризації за судовим рішенням або на підставі належним чином оформленого документа органу, який відповідно до закону має право вимагати проведення такої інвентаризації, посадові особи відповідного органу (за їх згодою) можуть бути присутні при проведенні інвентаризації.

Робочі інвентаризаційні комісії

Якщо через великий обсяг робіт проведення інвентаризації на підприємстві не може бути забезпечено однією комісією, розпорядчим документом керівника підприємства створюються робочі інвентаризаційні комісії. Робочі комісії займаються безпосереднім проведенням інвентаризації у місцях зберігання та виробництва (п. 2 р. II Положення № 879).

У разі створення робочих інвентаризаційних комісій на інвентаризаційну комісію покладаються обов’язки з організації проведення інвентаризацій та здійснення інструктажу членів робочих інвентаризаційних комісій.

До складу робочих інвентаризаційних комісій включаються представники апарату управління, бухгалтерської служби та досвідчені працівники підприємства, які знають об’єкт інвентаризації, ціни та первинний облік (інженери, технологи, механіки, виконавці робіт, товарознавці, економісти, бухгалтери). Також до їх складу можуть бути включені члени інвентаризаційної комісії.

Важливо

Матеріально відповідальні особи не включаються до складу робочої інвентаризаційної комісії для перевірки активів, що знаходяться у них на відповідальному зберіганні.

Голова і склад робочих інвентаризаційних комісій затверджуються розпорядчим документом керівника підприємства.

Забороняється призначати головою робочої інвентаризаційної комісії для перевірки активів, що знаходяться на відповідальному зберіганні у тих самих матеріально відповідальних осіб, одного й того самого працівника два роки підряд.

1. На невеликих підприємствах створюється одна інвентаризаційна комісія, яка займається і організацією, і проведенням інвентаризації.

2. Задля забезпечення інвентаризації великої кількості активів та зобов’язань на підприємствах можуть створюватися робочі інвентаризаційні комісії, які безпосередньо займатимуться проведенням інвентаризації у місцях зберігання та виробництва.

3. Голова і склад інвентаризаційних комісій затверджуються розпорядчим документом керівника підприємства.